In an exciting development for the music industry, legendary rapper Snoop Dogg and the iconic Death Row Records have signed publishing deals with Reservoir Media, Inc.. The agreement, announced on September 24, 2024, covers the domestic publishing rights for Snoop Dogg’s entire catalog of music, future releases, as well as the Death Row Records catalog, securing a key partnership that will influence the future of hip-hop for years to come.
This move has the potential to transform not only Snoop Dogg’s artistic reach but also the legacy of Death Row Records, a cornerstone of 90s West Coast rap. With both past hits and future creations now under Reservoir’s care, the catalog is set for increased visibility and expanded licensing opportunities in the digital era.
Snoop Dogg’s Musical Legacy: From 90s Icon to Global Superstar
Snoop Dogg, born Calvin Broadus Jr., first captured the world’s attention in 1992 as a featured artist on Dr. Dre’s single “Deep Cover.” Just a year later, he released his debut solo album Doggystyle under Death Row Records. The album included timeless tracks such as “Gin and Juice” and “What’s My Name?”, which propelled him to global fame. The album went 4x platinum by 1994, solidifying his position as one of hip-hop’s biggest names.
To date, Snoop has released 19 studio albums, with his 20th, Missionary, currently in production under the guidance of Dr. Dre. His career has spanned decades, and he’s earned 16 Grammy nominations, a star on the Hollywood Walk of Fame, and has become a household name through ventures in television, film, business, and even as a commentator for NBC’s Paris 2024 Olympics
The Legacy of Death Row Records
Death Row Records was co-founded in 1991 by Dr. Dre, Suge Knight, and The D.O.C., with the label quickly rising to prominence during the golden age of West Coast rap. The label released iconic albums like Dr. Dre’s The Chronic and 2Pac’s All Eyez on Me, shaping the sound and narrative of hip-hop in the 90s.
When Snoop Dogg acquired Death Row Records in 2022, it was seen as a full-circle moment for the artist who had his start with the label. His goal has been to revitalize Death Row by expanding its catalog’s reach in the modern music landscape. The new publishing deal with Reservoir Media allows Snoop to secure this vision and protect the label’s cultural significance
What Does the Reservoir Media Deal Mean for Snoop Dogg and Death Row Records?
The publishing deal with Reservoir Media is a game-changer for Snoop Dogg, Death Row Records, and the broader hip-hop industry. It covers domestic publishing rights for Snoop’s back catalog, future works, and Death Row’s classic hits, including songs by 2Pac like “Hail Mary” and “I Ain’t Mad At Cha”
According to Snoop, the deal opens doors for new projects and greater licensing opportunities, including film, TV, and commercials, making the music more accessible to a new generation of listeners. Snoop shared his excitement, saying, “I’m honored to have Reservoir as a partner and excited for all the great things to come with the catalog as well as new music ventures in 2024 and beyond”
Reservoir Media’s CEO Golnar Khosrowshahi emphasized the importance of this collaboration: “Snoop’s legendary catalog will benefit from greater exposure across mainstream media, while Death Row’s legacy continues to thrive in the hands of someone so dedicated to its preservation”
Snoop Dogg’s Influence Beyond Music
Snoop Dogg’s influence has extended far beyond his music career. He’s built a robust entertainment empire, becoming a pop culture icon with ventures that include acting, hosting TV shows, and launching successful businesses in the cannabis and food industries. In 2024, Snoop also began his new role as a coach on NBC’s The Voice, further solidifying his place in the mainstream.
His diversified career allows him to bring his music catalog to new platforms, expanding his reach across industries while continuing to influence the culture
Future Opportunities for Death Row and Snoop Dogg’s Music Catalog
With streaming platforms growing in popularity, this deal is strategically timed to increase streaming revenue and enable greater use of Death Row’s catalog in films, commercials, and other media. The music industry is evolving rapidly, and owning the rights to timeless tracks like “California Love” and “The Next Episode” offers immense potential for future licensing and distribution.
By securing this partnership, Snoop and Reservoir Media are poised to take full advantage of the booming sync licensing market, which allows music to be integrated into TV shows, movies, video games, and ads
FAQs About the Snoop Dogg and Reservoir Media Publishing Deal
Q1: What is the significance of Snoop Dogg’s deal with Reservoir Media?
The deal gives Reservoir Media domestic publishing rights to Snoop Dogg’s entire music catalog, future works, and the catalog of Death Row Records, expanding the reach of these iconic works.
Q2: What music is included in Death Row Records’ catalog?
The catalog includes classics like Dr. Dre’s The Chronic, Snoop Dogg’s Doggystyle, and 2Pac’s All Eyez on Me, as well as future releases.
Q3: How will this deal impact Snoop Dogg’s career?
This deal allows Snoop Dogg to leverage his extensive catalog for new licensing opportunities, opening doors to more collaborations and placements in movies, TV shows, and streaming platforms.
Q4: What role does Reservoir Media play in the deal?
Reservoir Media, known for managing high-profile music catalogs, will handle the publishing rights for Snoop’s and Death Row’s music, ensuring greater exposure and strategic licensing.
